We focus on emerging companies and launch projects
FireStart takes the pain out of your marketing challenges for startups and growth-stage companies and by providing highly specialized, results-based, affordable marketing expertise when you need it.
Solutions
The marketing programs we build are result-based, analytics driven and tightly integrated to your company goals. We provide a wide variety of marketing solutions from complete digital marketing strategy and tactics, brand messaging, content marketing strategy and development, social media management and amplification, user acquisition/growth campaigns, and website design and development.
Why We’re Different
We’ve worked in major corporations and have been co-founders of startups. We understand the that successful marketing and branding—especially for young companies—can be overwhelming if it’s not your forte. Maybe you need a go-to-market launch plan, a jumpstart to accelerate existing programs, or an investor pitch. We can also tap into our talented network of marketing specialists, web designers and professional writers to help with special projects.
How We Do It
We start by evaluating your situation and collaborating with you to crystalize your goals, set priorities and identify needs. We can help with the bigger picture challenges like business strategy and product planning. We can hit the ground running as your as-needed startup marketing team for a longer term partnership. Or, we can work by individual project like writing business plans, helping you build or refresh your website, or activating your social media strategy.
About Us
We're agile and good at starting fires
We apply our unique startup and corporate experience to help shape your company's brilliant ideas into marketable products or services. Our industry experience spans B2B and B2C technology and consumer companies with a strong emphasis on launch and early-stage strategy, roadmapping, content development and marketing, target audience development and user acquisition growth. We know that young companies not only need smart strategies and tactics to get to market, they also need business and market-savvy coaches who are committed to helping them reach their goals.
We're Entrepreneurs Too
We’re an entrepreneurial team of marketing experts who specialize in working with startup, growth-stage and enterprise level companies.
We're Willing to Take Risks
Our philosophy and approach is different than most. We're a small business ourselves, so we share your entrepreneurial spirit and willingness to go the extra mile and take risks.
Network of Startup Resources
We also work with a network of vetted marketing resources in the areas of content development, graphic design, website development, and print collateral.
Business and Market-Savvy Coaching
We know that young companies not only need smart strategies and tactics to get to market, they also need business and market-savvy coaches who are committed to helping them reach their goals.
Our Team
Cyndy Sandor
Jamie Ouye
Elizabeth Alli
Patrick Cooper
We'd love to learn more about your marketing challenges and share some ideas through a free strategy session.
LATEST NEWS
7 Tips for Creating a Killer Startup Content Marketing Plan in 2017
As a digital marketing consultant to over 15 startups over the last 7 years, I’ve learned that one of the biggest challenges for young companies is to embrace the power of content marketing. Not only is tackling a smart content strategy difficult in itself (especially for small teams that have been product development focused), but[…]
Smart Content Marketing for 2016 [Infographic]
This is one of the best content marketing infographics I’ve discovered addressing 2016 Content Marketing Trends, courtesy of David Wallace at ZenContent. While we’re almost half way through 2016, there are some timeless and extremely useful recommendations here. A significant portion of our FireStart digital marketing strategy recommendations (especially for startups) revolve around a smart content marketing[…]
Top Trends in Digital Marketing in 2015
What problems are successful digital marketers facing today and what trends are they embracing to address those challenges? As the main speaker at the Silicon Valley Entrepreneur’s Forum hosted by DingDing TV, Cyndy Sandor founder of FireStart Partners explains the most popular trends — and problems — in digital marketing today. Let’s face it, telling your[…]
Ten Content Marketing Lessons from Trader Joe’s Fearless Flyer
I just received Trader Joe’s Fearless Flyer and read it from cover to cover. As a grocery shopper I’m not loyal to any one store, choosing to shop when convenient and for the items I need. This does take me to Costco, Asian markets and the local Safeway. However every time I finish reading the[…]
The State of Content Marketing 2015 [Infographic]
Content marketing is a hot topic these days when it comes to how you spend your marketing dollars—and how to get the most return on your investment. Smart Insights polled readers for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in 2015. Overwhelmingly, the[…]