The State of Content Marketing 2015 [Infographic]

Content marketing is a hot topic these days when it comes to how you spend your marketing dollars—and how to get the most return on your investment.

Smart Insights polled readers for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in 2015. Overwhelmingly, the response was, you guessed it, content marketing.

Why is content marketing on everyone’s mind?

The infographic below created in partnership with JBH Marketing has this to say about the businesses goals for content marketing goals today:

  • Customer relationship/loyalty

  • Engagement

  • Brand awareness

  • Sales

  • Customer evangelism

  • Lead generation

  • Lead nurturing

  • Upsell/cross-sell

And how do you start? Here are the seven steps to building a solid content marketing roadmap for engaging your customers over the long-term.

  • Customer persona creation

  • Customer journey mapping

  • Customer marketing matrix

  • Editorial calendars

  • Effective outreach analysis

  • Investing in content distribution

  • Using analytics for ROI/value assessment

Check out the infographic for some valuable insights. If you are doing this already, great! If you haven’t started, this will give you ideas on how to launch your content marketing

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