As a digital marketing consultant to over 15 startups over the last 7 years, I’ve learned that one of the biggest challenges for young companies is to embrace the power of content marketing. Not only is tackling a smart content strategy difficult in itself (especially for small teams that have been product development focused), but[…]
This is one of the best content marketing infographics I’ve discovered addressing 2016 Content Marketing Trends, courtesy of David Wallace at ZenContent. While we’re almost half way through 2016, there are some timeless and extremely useful recommendations here. A significant portion of our FireStart digital marketing strategy recommendations (especially for startups) revolve around a smart content marketing[…]
EnjoyFresh is a marketplace for unique dining experiences and local food vendors and producers. Chefs and local restaurants are hand-picked to provide members with exclusive, chef-curated dining experiences like off menu dishes, tasting menus and chef-led workshops. EnjoyFresh also provide a marketplace for local artisanal food vendors who hand-craft their products for local consumers and[…]
What problems are successful digital marketers facing today and what trends are they embracing to address those challenges? As the main speaker at the Silicon Valley Entrepreneur’s Forum hosted by DingDing TV, Cyndy Sandor founder of FireStart Partners explains the most popular trends — and problems — in digital marketing today. Let’s face it, telling your[…]
I just received Trader Joe’s Fearless Flyer and read it from cover to cover. As a grocery shopper I’m not loyal to any one store, choosing to shop when convenient and for the items I need. This does take me to Costco, Asian markets and the local Safeway. However every time I finish reading the[…]
Designed to capture a broad, tech enthusiast millennial audience, HTC commissioned the aNewDomain editorial team and the FireStart marketing team to design, write and create a captivating content site on a variety of lifestyle topics including tech, sports, music, fashion, travel, photography, games, food and more. Named Breaking Modern, the goal was to quietly bring[…]
Launched in 2011, Cyndy is one of the aNewDomain.net launch team members and currently holds the role of publisher, focusing on marketing and business development. aNewDomain.net, an independent online tech journal created and written by some of tech’s most trusted voices — Gina Smith, John Dvorak, Jerry Pournelle, Ted Rall, Joy Ma and more.
StyleChat is a fashion mobile app that featured unique virtual try-on capability by capturing fashion images from any online website and allowing the user create styleboards and collections to “try on” via a selfie image. The founder contracted FireStart to help StyleChat effectively differentiate themselves in an over-saturated market prior to a public launch campaign.[…]