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7 Tips for Creating a Killer Startup Content Marketing Plan in 2017

As a digital marketing consultant to over 15 startups over the last 7 years, I’ve learned that one of the biggest challenges for young companies is to embrace the power of content marketing. Not only is tackling a smart content strategy difficult in itself (especially for small teams that have been product development focused), but[…]

Smart Content Marketing for 2016 [Infographic]

This is one of the best content marketing infographics I’ve discovered addressing 2016 Content Marketing Trends, courtesy of David Wallace at ZenContent.  While we’re almost half way through 2016, there are some timeless and extremely useful recommendations here. A significant portion of our FireStart digital marketing strategy recommendations (especially for startups) revolve around a smart content marketing[…]