Breaking Modern Sponsored by HTC

Designed to capture a broad, tech enthusiast millennial audience, HTC commissioned the aNewDomain editorial team and the FireStart marketing team to design, write and create a captivating content site on a variety of lifestyle topics including tech, sports, music, fashion, travel, photography, games, food and more. Named Breaking Modern, the goal was to quietly bring HTC product awareness to these millennials through smart content marketing  During our 6 month project, and purely through creative content development and marketing (i.e, without paid promotion), we were able to drive close to 100,000 new visitors, and potential HTC customers, to the site.