StyleChat

Cyndy's StyleWall

StyleChat is a fashion mobile app that featured unique virtual try-on capability by capturing fashion images from any online website and allowing the user create styleboards and collections to “try on” via a selfie image.  The founder contracted FireStart to help StyleChat effectively differentiate themselves in an over-saturated market prior to a public launch campaign.  We created a 6-month strategic marketing roadmap, retooled the entire messaging platform and unique value proposition, created and designed presentation content for large partner presentations such as the American Accessories Council and the Parsons School of Design, created grassroots marketing programs through through a managed team of millennial brand ambassadors, developed and marketed custom blog, social and product newsfeed content, worked with an outside PR agency to obtain earned media placement in fashion and tech journals,  and staged an NYC launch event.   In a very short amount of time, we were able to put StyleChat on the map and move the needle in terms of awareness, competitive positioning and user downloads.